From Bad Hombre To Badass

How to change the derogatory rhetoric around #badhombre to #badass … -41M Spanish speaking people in the #usa (2nd only to #mexico) -$1.7 trillion đź’µ of purchasing power (US #hispanic market is among #top10 economies in the world) -60M US Hispanics…who must start to see themselves as 1 group if they’re going to realize their…

Excellence In Journalism Conference

Incredibly proud of ESPN’s Sports & The Latino Experience program at the Excellence In Journalism Conference #EIJ17. I help organize a conversation which highlighted Nacion ESPN on ESPN2 and the Beisbol Experience as examples of how teams from different platforms and networks collaborate in producing content that is inclusive and reflective of US Hispanic sports fans.…